JIDA Aqua Resources aims to grow and to sustain its market leadership and sales by developing, innovating and producing healthy products for its customers. It started out as a buy and sell of bangus (milkfish) and prawns in 1991. It then gradually diversified its products and processes such as to necessitate the expansion of its processing section to 95 square meters by 2014.
The company faced challenges early on. There were no company rules and regulations and the workers faced fatigue due to the then manual process of capping bottles as well as lacking in training. They also lacked production facilities and equipment, had high energy production cost, limited promotions, and improper waste disposal.
In 2016, they developed a collective company rules and regulations with owner and employees to minimize internal problems between owner and employees. They also strengthened partnership with government agencies like RTWPB, DTI, DOST, DA, BFAR for owner/workers’ personal development through trainings. These empowered the workers and resulted to a significant increase of productivity and increased satisfied and loyal customers.
They also participated in China-ASEAN Expo (CAEXPO), IMT-GT & BIMP-EAGA, Malaysia Int’l Halal Showcase (MIHAS) and LGU-Butuan, DOST, DTI and BFAR trade fairs/activities, DOLE Diskwento Caravan and came out with new product lines and social media platform (Facebook), increasing sales by 20-30% per year.
They acquired DOST SETUP for capping machines, resulting to a noticeable reduction in waste and 95% savings in material and labor expenses. They also reduced their energy consumption through the use of energy saving bulbs and practiced proper disposal of 175 kilos of waste products. The savings they acquired was given back to the workers, who each received up to Php 14,750 from energy savings, waste and production incentives.
JIDA Aqua Resources’ owner/manager, Jilna Hiponia also partnered with the Butuan Lions Club Medical Mission, feeding and gift giving to elementary and kindergarten students from 2008 to the present, benefiting 300 to 500 persons per mission, done thrice a year.
As part of their efforts to comply with the international and local standards on food safety, JIDA worked for the HALAL Certification 2019 by the Islamic Da’wah Council of the Philippines and FDA Certification by the Food and Drug Administration in 2016.
Due to these accomplishments, JIDA received certifications and awards such as: 1) National Awardee Gawad Pagkilala by the Bureau of Fisheries and Aquatic Resources in 2018 2) 2018 Best SETUP Awards Department of Science and Technology in 2018, and 3) national winner during the 2019 Productivity Olympics by the National Wages and Productivity Commission in 2019.